Our team
Mara Delgado
Mara Delgado runs the review desk at Self-Care Apps and maintains the scorecard behind every ranking on the site. She spent years in consumer-product testing, learning to distrust the polished first run and watch instead for what an app feels like once the novelty is gone — and that is still how she works. No app earns a score here until she has lived with it for weeks across the kind of week that actually tests a self-care habit.
She wrote the rubric the desk applies to all twenty apps, and she holds three lines on every page: no number ships without a source and a date, every review states plainly where a rival beats our top pick, and any price or feature we cannot confirm is flagged rather than guessed. The test she keeps returning to is the unglamorous one — six weeks in, does this app still earn the space it takes up on your home screen, or has it quietly become another icon you swipe past?
Mara is drawn to the unshowy craft of habit design: how an app can earn a daily return without nagging, shaming or turning looking after yourself into one more thing to fail at. That bias runs through how this site tests, scores and ranks.
Areas of expertise
- Self care apps
- Consumer-app testing & retention
- Mood tracking & journaling
- Review methodology & editorial standards
- Subscription pricing & cancellation
Knows about: self care apps, consumer app testing, journaling, mood tracking
How Mara evaluates apps
Mara uses each app daily for several weeks, scores it against the same weighted rubric as every other app, cross-checks ratings against the App Store, Google Play and Trustpilot, and re-dates a page the moment a price or feature moves.
Articles by Mara
- How to Choose a Self Care App (2026 Guide)
- How to Cancel a Subscription App (iOS & Android)
- How to Start Journaling for Self Care: A Beginner's Guide
- Are Self Care Apps Worth It? An Honest Take
- Best Mood Tracking Apps (2026): 5 We Actually Use
- Best Journaling Apps (2026): 5 Tested Picks
- Best Meditation Apps (2026): 5 Tested Picks
- Best Habit Tracker Apps (Tested, 2026)
- How to Build a Self-Care Routine That Sticks
- Gratitude Journaling: A Simple Guide That Sticks
- How to Set Goals and Actually Keep Them
- Morning Routine Ideas for a Better Day
- No-Cost vs Paid Self-Care Apps: Worth Upgrading?
Articles Mara reviewed
- Do Habit Apps Actually Work? What Research Says
- AI Companion Apps Explained: What They Are & Aren't
- Best AI Mental Health Apps (Tested, 2026)
- How to Meditate for Beginners: A Simple Start
- Does Mood Tracking Help? What the Research Says
- How to Build Better Habits That Actually Stick
- Are Mental Health Apps Safe and Private?
- How to Stop Procrastinating: A Calm, Practical Guide
- What Is CBT and How Self-Help Apps Use It
- How to Stick With a New Self Care App
- How to Choose an AI Companion App
App reviews by Mara
- Liven review
- Headspace review
- Calm review
- Finch review
- The Fabulous review
- Daylio review
- Habitica review
- Insight Timer review
- Balance review
- Day One review
- Reflectly review
- Rosebud review
- Stoic review
- How We Feel review
- Wysa review
- Youper review
- Replika review
- Headway review
- Blinkist review
- BetterMe: Mental Health review
Find Mara on LinkedIn.
Mara works to our published review methodology.